Rahul Dixit.

Positioning, persuasion, and the craft of making people believe. A decade of building the machine that makes people care.

3 posts in the journal

Writing by Rahul

Meta Ads and GA4 not matching? Why Meta reports more conversions, what changed in 2026, and which number to trust. Deep Dive.

The best creative team in the world can still be wrong about which ad will win. So we stopped guessing.

SEO is a category name from a world with one search bar. There are now three, and none of them are Google's.