The outrank.digital blog is where we write down what we learn running paid media and search for growing brands. Every post answers a question founders and marketing leads actually ask: why Meta and GA4 never show the same number, what Google changed in your ad account this month, or how to get found when buyers ask ChatGPT instead of Google.
We write about two areas:
Every claim is sourced, every framework is labeled as ours, and when we share an opinion, we say so.
A vendor-neutral guide to incrementality testing: which test fits your budget, how to run it on Meta and Google, and how to turn the result into a budget decision.
Google moved Search campaigns using broad match or auto-created assets to AI Max in September 2026. Here's what changed, what independent data shows, and how to keep control.
RDRahul DixitSEO for AI search: why ranking on Google gets you into ChatGPT and AI Overviews, but no longer guarantees a citation. Deep dive.
RDRahul DixitMeta Ads and GA4 not matching? Why Meta reports more conversions, what changed in 2026, and which number to trust. Deep Dive.
RDRahul Dixit